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“Creatives. You want to have good videos and images of your products. Don’t use tacky stock photos, or crappy vectors and renders of your logo on your product. If you can’t afford to get a photographer to take pictures for you, then do what you can at the start, but as soon as I had photographers take pictures of my products, my sales doubled”
“In the beginning, I just wanted to succeed at something. Seeing my family have everything basically taken from them, and then going through similar struggles myself, I was determined to be successful. It wasn’t about the money, it wasn’t about the cars, it wasn’t about the fame; it was all about the success.”
“Our social media engagement is still healthy, but it hasn’t worked as well as before, so we are switching a proportion of our budget to influencer marketing“